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The Franchise Playbook: Insider Tips for First-Time Buyers written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Alex Smereczniak In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Smereczniak, serial entrepreneur and CEO of Franzy, a platform transforming franchise discovery and acquisition. Alex has a deep understanding of franchise business strategy, from brand messaging to customer insights, and he shares insider tips on […]
How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch
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In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate. The discussion highlights the importance of balancing cutting-edge AI tools with timeless human elements like emotional intelligence (EI) and authentic connection. As marketing trends accelerate and marketing tools multiply, the challenge lies in leveraging these advancements strategically while staying true to your brand voice and fostering personalization.
AI in marketing has the power to disrupt industries, but as discussed, it’s critical to focus on strategic marketing and storytelling to maintain authenticity. The conversation also explores hyper-personalization, marketing automation, and how businesses can navigate the fast-paced evolution of marketing tools while creating meaningful relationships with their customers.
By blending cutting-edge AI with timeless human values, businesses can adapt, thrive, and stay human in an AI-driven world. As marketing evolves, success will depend on leveraging personalization, EI, and a clear brand voice to cut through the noise.
Key Takeaways:
- Strategy Before Technology
Without a solid marketing strategy, shiny new AI tools can lead to faster failure. Focus on aligning AI applications with your business goals to maximize impact. - The Role of Emotional Intelligence (EI)
As AI democratizes intelligence, EI becomes a key differentiator. Skills like empathy, communication, and contextual understanding are more important than ever in strategic marketing. - The Power of Storytelling in Marketing
Storytelling remains a vital way to humanize your brand and connect with audiences. AI can’t replicate personal experiences, making your authentic stories a unique advantage. - Brand Voice and Personalization
Define and maintain your brand voice to stand out in an AI-saturated landscape. Use AI-driven hyper-personalization to deliver tailored messages that resonate with your audience. - Navigating AI Disruption
AI is transforming marketing trends and tools across content creation, design, and personalized sales. However, businesses that prioritize the human element in marketing will create stronger, more authentic connections.
Chapters:
[01:15] AI vs Previous Tech Excitement
[03:25] Approaching AI Strategically
[05:02] Adopting the Right Mindset Around AI
[10:47] The Human Element Stands Out
[13:04] Importance of Storytelling for Your Brand
[13:49] AI’s Impact on Marketing
[16:08] The Future of Personalization
[18:55] Marketing Focus for 2025
Duct Tape Transcript
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John Jantsch (00:00.686)
Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is Jon Jantsch and I think I’m kind of the guest today because my host today is Sarah Ney, CEO of Duct Tape Marketing and she’s gonna, we’re just gonna have a conversation about some of the things going on in the world of marketing. I’ve said before, I think 2025 is going to be a year to remember in terms of change. I’ll say that next year too, I bet.
But I think the pace of change that I think we’re seeing right now, just in the first couple of weeks of January, it’s kind of flooring me. And I think it’s going to be tough to keep up. So strap in, hang on, and here we go, sir.
Sara Nay (00:40.285)
And we were just having a discussion with some of our team about how we’re always, you know, looked at it, staying in top of marketing trends. And that’s been the position of duct tape marketing for a while. And right now we feel like we’re sprinting more than we have before with all the advancements. And that’s a lot of what we’re going to talk about today. So thanks for letting me steal the host seat. I want to start with a question. Sure.
John Jantsch (00:46.574)
You
John Jantsch (00:58.368)
Yeah. Well, I can, throw in a joke, a lame joke. So R and D now stands for run and dash.
Sara Nay (01:03.805)
I it. Well, I’m going to start with a question. You’ve been in the game, the marketing game for quite some time now. So you were involved when websites, everyone started building websites and getting online. And also when social media became a thing and everyone was talking about h
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